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Road safety campaign launched in North East, as fatalities and serious injuries in rise (4 March 2016)

Date: 04/03/2016
Duncan Lewis, Personal Injury Solicitors, Road safety campaign launched in North East, as fatalities and serious injuries in rise

A new road safety campaign is being launched in Gateshead, after new figures show an increase in fatalities and serious injury road accidents in the northeast of England during the last year.

Road Safety GB North East is launching the campaign Look Out for Each Other, after statistics show that failing to look is the most common contributory factor of road accidents in the region.

The highest accident figures were recorded in County Durham, followed by Northumberland, Newcastle, Sunderland and Gateshead.

The region’s 12 local authorities, police forces, fire and rescue services, and Police and Crime Commissioners are supporting a series of targeted campaigns during the next two years, highlighting some of the greatest risk factors and most vulnerable road users.

It is hoped the campaign will reduce the number of collisions and casualties on roads in the North East, as well as educating motorists and other road users about road safety.

The latest figures show that, during the last five years, there have been 3,491 road traffic collisions on Gateshead’s roads – including 23 fatalities and 302 road accidents involving serious injury.

Across the North East from 2010 to 2015, there was an 8% fall in the total number of injuries – however, from December 2014 to November 2015, the number of serious injuries and fatalities reached a peak, increasing by 12% compared with 2010 figures.

Road Safety GB North East Chairman Paul Watson said:

“You may be the greatest driver in the world with a terrific safety record, but you could still be involved in a serious collision due to a mistake by someone else.

“Accident figures never make good reading – we are urging everyone to take extra care when on the roads and to make sure you act safely.

“Crucially, we want everyone to anticipate other people’s poor judgement.”

Figures showed that the majority of people injured on the region’s roads were car occupants, accounting for 62% – however, the most seriously injured road users were motorists (35%), pedestrians (27%), motorcyclists (19%) and pedal cyclists (12%).

Gateshead Council’s Cabinet Member for Environment and Transport, Councillor John McElroy, said:
“We’re backing this important campaign because road safety is everyone’s responsibility.

“We are working hard with our partner organisations to bring the accident figures down in Gateshead and the region.”

Northumbria Police Motor Patrol’s Chief Inspector, John Heckels, added:

“We fully support this road safety initiative to encourage motorists to be vigilant, to look out for each other – and drive safely to help reduce casualties on our roads across the region.

”Operation Dragoon will continue to target dangerous drivers and help to educate the people of the North East about how to stay safe on our roads and look after the most vulnerable road users.”

Duncan Lewis Personal Injury Solicitors – No win no fee Road Traffic Accident Claims

Duncan Lewis personal injury solicitors can advise those who have suffered injury in a road traffic accident (RTA) caused by the negligence of another road user on how to make a no win no fee claim for compensation.

Road traffic accident claims have to be made within three years of injury.

Duncan Lewis can also advise the families of those seriously or catastrophically injured – or who have lost their life in a road traffic accident –
on how to make a claim for compensation.

For expert legal advice on no win no fee Road Traffic Accident Claims, call Duncan Lewis personal injury solicitors on 0333 772 0409.


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